Prime Access offers a unique URBAN MAJORITY™ approach to advertising, marketing and media services. We create compelling marketing communications for Hispanic, African American, and gay consumers and deliver them through a sophisticated mix of touch point management. This includes advertising in traditional media, digital and new media, and community outreach. In this way, we build brand loyalty by linking our clients' brands to the dominant purchasing values of our target audiences. For measurable results in multicultural markets, Prime Access is the way in.^®
We created the term URBAN MAJORITY™ to capture the increasingly influential role played by African American, Hispanic, gay and urban youth consumers, and the specialized marketing communications needed to reach them effectively. This group represents the majority of consumers in America’s urban areas, and forms the fusion audience that is today’s youth market. As the trendsetters and opinion leaders of popular culture, they exercise profound influence on the purchasing behavior of the entire U.S. consumer marketplace.