Prime Access and our award-winning advertising campaigns have been featured on CNBC Business News and in The New York Times, The Wall Street Journal, Fortune, Advertising Age, Black Enterprise and OUT magazine. For recent coverage, click on the links below.
Advertising Age
"Does This Ad Make Me Look Gay?"
June 8, 2011 | |
The Sourcebook of Multicultural Experts
"The Gay Market: Sourcing The Volume Gains You’re Looking For"
2006/2007 |
National Journal
"How to Market to Minorities"
June 2, 2011 | |
The Sourcebook of Multicultural Experts
"Simple Truths For Maximizing Your Share Of The African American Market"
2006/2007 |
The Sourcebook of Multicultural Experts
"Is Gay a Culture?"
2010/2011 | |
ABC News Online, Money
"Companies Continue to Market to Gays"
December 16, 2005 |
Multicultural Marketing Resources
"Digital Media & Multicultural Marketing"
2010/2011 | |
Daily News
"Harlem's New Uptown"
October 11, 2005 |
USA Today
"What I Read"
March 1, 2010 | |
Media Life
"Pondering the promise of MTV’s Logo. What it will mean for advertisers targeting gays"
June 29, 2005 |
MedAd News
"Common Missteps in Melting-Pot Marketing"
March 2010 | |
Chicago Tribune
"Black Films Earning Big at the Box Office"
April 1, 2005 |
Fast Company
"Gay Marketing - Partnering with Pride"
November 2009 | |
The Sourcebook of Multicultural Experts
"The Gay Market: A Minimal Investment Can Yield Substantial Reward"
2005/2006 |
Daily News
"The Real 'Mad' Geniuses"
August 16, 2009 | |
The Sourcebook of Multicultural Experts
"Maximizing Your Share of the African American Market"
2005/2006 |
Target Market News
"Prime Access wins ANA & ADCOLOR Awards for campaign"
November 19, 2008 | |
The Harvard Gay & Lesbian Review
"The Gay Market Goes Mainstream"
January/February, 2005 |
"Mad Marketing Skills - Urban Marketing"
July 13, 2008 | |
Adweek
"McNeill-Popper Moves to Prime Access as ECD"
November 16, 2004 |
"Mad Marketing Skills - Urban Marketing"
July 13, 2008 | |
Crain’s New York Business
"Ads Are Coming Out: Marketers Target Gays Through Mainstream Media"
April 26, 2004 |
Media Post's Marketing Daily
"Targeting Gays, Lesbians Is A Win-Win, New Survey Shows"
May 15, 2008 | |
The Sourcebook of Multicultural Experts
"Understanding Today’s Gay Consumer Market"
2004/2005 |
Brandweek
"Study: Gay, Lesbian Consumers Favor 'Friendly' Brands"
May 15, 2008 | |
The Sourcebook of Multicultural Experts
"Getting Serious About Winning The African American Market"
2004/2005 |
The Boston Globe - boston.com
"Marketing to Gay and Lesbian Consumers"
March 30, 2008 | |
Adweek
"Realistic or Offensive? Advertising leans on stereotypes. When do they cross the line?"
September 1, 2003 |
The Advocate
"Power Players"
March 11, 2008 | |
Reuters
"Gay TV Ad Shows Tide Turns for Marketers"
July 21, 2003 |
Instinct
"The Leading Men of 2007"
November 2007 | |
Dallas Morning News
"In the U.S., Gays See Growing Influence: Wider Acceptance Feuling Advertising, Entertainment, Trends"
July 14, 2003 |
AdAge
"Partnership for a Drug-Free America"
October 1, 2007 | |
The Advocate
"The Dating Game: Bravo’s Boy Meets Boy"
July 8, 2003 |
Diversity, Inc.
"5 Ways to Reach GLBT-Friendly Consumers"
July 25, 2007 | |
The New York Times
"Campaigns for Black Consumers"
June 13, 2003 |
Marketing News
"Segmentation: Divide & Conquer"
July 15, 2007 | |
Associated Press
"P&G to Expand Agency Links for Black Consumers"
June 13, 2003 |
Mediaweek
"Mission Control: Advocate, Out to Undergo Editorial Tweaks"
June 25, 2007 | |
Adweek
"Ads Against AIDS"
February 17, 2003 |
Multicultural Marketing Resources
"Advertising In Gay Media Growing 3x Faster Than Mainstream Media, 2006 Gay Press Report Finds"
June 11, 2007 | |
The Sourcebook of Multicultural Experts
"Reaching the Gay & Lesbian Consumer Market"
2003/2004 |
The New York Times
"On Avandia, a Niche Strategy Now Under Stress"
June 6, 2007 | |
The Sourcebook of Multicultural Experts
"Affluence & Opportunity: The African American Market"
2003/2004 |
Marketwatch
"Gay Media Grows Faster Than Mainstream"
June 4, 2007 | |
Reuters
"USA: Ford to Market Jaguar to Gay Consumers"
December 17, 2002 |
Multicultural Marketing Resources
"Prime Access Inc. Wins Best Multicultural Advertising Award At 2007 PhAME Ceremony"
May 17, 2007 | |
AdAge
"Propecia Aims $2 Million Push at Gay Men"
November 11, 2002 |
The New York Times
"Uncle Ben, Board Chairman"
March 30, 2007 | |
Brandweek
"soundbites"
October 8, 2001 |
The Advertiser
"The New Mainstream?"
February 2, 2007 | |
Advertising Age
"Prime Access: Where the New America is Going"
March 20, 2000 |
The New York Times
"What's So Funny? An Image Popular in Film Raises Some Eyebrows in Ads"
August 1, 2006 | |
The Harvard Gay & Lesbian Review
"Understanding Gay Consumers"
Spring, 2000 |
mediapost
"Gay Ad Market Tops $212 Million"
May 11, 2006 | |
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