Prime Access and our award-winning advertising campaigns have been featured on CNBC Business News and in The New York Times, The Wall Street Journal, Fortune, Advertising Age, Black Enterprise and OUT magazine. For recent coverage, click on the links below.
USA Today
"What I Read"
March 1, 2010 | |
ABC News Online, Money
"Companies Continue to Market to Gays"
December 16, 2005 |
Fast Company
"Gay Marketing - Partnering with Pride"
November 2009 | |
Daily News
"Harlem's New Uptown"
October 11, 2005 |
Daily News
"The Real 'Mad' Geniuses"
August 16, 2009 | |
Media Life
"Pondering the promise of MTV’s Logo. What it will mean for advertisers targeting gays"
June 29, 2005 |
Target Market News
"Prime Access wins ANA & ADCOLOR Awards for campaign"
November 19, 2008 | |
Chicago Tribune
"Black Films Earning Big at the Box Office"
April 1, 2005 |
"Mad Marketing Skills - Urban Marketing"
July 13, 2008 | |
The Sourcebook of Multicultural Experts
"The Gay Market: A Minimal Investment Can Yield Substantial Reward"
2005/2006 |
"Mad Marketing Skills - Urban Marketing"
July 13, 2008 | |
The Sourcebook of Multicultural Experts
"Maximizing Your Share of the African American Market"
2005/2006 |
Media Post's Marketing Daily
"Targeting Gays, Lesbians Is A Win-Win, New Survey Shows"
May 15, 2008 | |
The Harvard Gay & Lesbian Review
"The Gay Market Goes Mainstream"
January/February, 2005 |
Brandweek
"Study: Gay, Lesbian Consumers Favor 'Friendly' Brands"
May 15, 2008 | |
Adweek
"McNeill-Popper Moves to Prime Access as ECD"
November 16, 2004 |
The Boston Globe - boston.com
"Marketing to Gay and Lesbian Consumers"
March 30, 2008 | |
Crain’s New York Business
"Ads Are Coming Out: Marketers Target Gays Through Mainstream Media"
April 26, 2004 |
The Advocate
"Power Players"
March 11, 2008 | |
The Sourcebook of Multicultural Experts
"Understanding Today’s Gay Consumer Market"
2004/2005 |
Instinct
"The Leading Men of 2007"
November 2007 | |
The Sourcebook of Multicultural Experts
"Getting Serious About Winning The African American Market"
2004/2005 |
AdAge
"Partnership for a Drug-Free America"
October 1, 2007 | |
Adweek
"Realistic or Offensive? Advertising leans on stereotypes. When do they cross the line?"
September 1, 2003 |
Diversity, Inc.
"5 Ways to Reach GLBT-Friendly Consumers"
July 25, 2007 | |
Reuters
"Gay TV Ad Shows Tide Turns for Marketers"
July 21, 2003 |
Marketing News
"Segmentation: Divide & Conquer"
July 15, 2007 | |
Dallas Morning News
"In the U.S., Gays See Growing Influence: Wider Acceptance Feuling Advertising, Entertainment, Trends"
July 14, 2003 |
Mediaweek
"Mission Control: Advocate, Out to Undergo Editorial Tweaks"
June 25, 2007 | |
The Advocate
"The Dating Game: Bravo’s Boy Meets Boy"
July 8, 2003 |
Multicultural Marketing Resources
"Advertising In Gay Media Growing 3x Faster Than Mainstream Media, 2006 Gay Press Report Finds"
June 11, 2007 | |
The New York Times
"Campaigns for Black Consumers"
June 13, 2003 |
The New York Times
"On Avandia, a Niche Strategy Now Under Stress"
June 6, 2007 | |
Associated Press
"P&G to Expand Agency Links for Black Consumers"
June 13, 2003 |
Marketwatch
"Gay Media Grows Faster Than Mainstream"
June 4, 2007 | |
Adweek
"Ads Against AIDS"
February 17, 2003 |
Multicultural Marketing Resources
"Prime Access Inc. Wins Best Multicultural Advertising Award At 2007 PhAME Ceremony"
May 17, 2007 | |
The Sourcebook of Multicultural Experts
"Reaching the Gay & Lesbian Consumer Market"
2003/2004 |
The New York Times
"Uncle Ben, Board Chairman"
March 30, 2007 | |
The Sourcebook of Multicultural Experts
"Affluence & Opportunity: The African American Market"
2003/2004 |
The Advertiser
"The New Mainstream?"
February 2, 2007 | |
Reuters
"USA: Ford to Market Jaguar to Gay Consumers"
December 17, 2002 |
The New York Times
"What's So Funny? An Image Popular in Film Raises Some Eyebrows in Ads"
August 1, 2006 | |
AdAge
"Propecia Aims $2 Million Push at Gay Men"
November 11, 2002 |
mediapost
"Gay Ad Market Tops $212 Million"
May 11, 2006 | |
Brandweek
"soundbites"
October 8, 2001 |
The Sourcebook of Multicultural Experts
"The Gay Market: Sourcing The Volume Gains You’re Looking For"
2006/2007 | |
Advertising Age
"Prime Access: Where the New America is Going"
March 20, 2000 |
The Sourcebook of Multicultural Experts
"Simple Truths For Maximizing Your Share Of The African American Market"
2006/2007 | |
The Harvard Gay & Lesbian Review
"Understanding Gay Consumers"
Spring, 2000 |
